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Coyote vs. Acme is a love letter to Wile E. Coyote's inability to quit, say filmmakers
When life gives you lemons, build lemon bombs. That's the lesson we should all be taking from Coyote vs. Acme.
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Wile E. Coyote is many things. Carnivore. Super Genius. Hungry. But you can never call him a quitter, and that’s something remarkable for a character that has seldom tasted success over the years. In fact, that resilience is what the writer of the long-awaited Coyote vs. Acme film wanted to celebrate. Just like the film itself, which was completed, cancelled, buried, and then revived, Wile E. Coyote doesn’t let failure stop him or define him.
During a recent interview, Coyote vs. Acme writer Samy Burch talked about celebrating failure in the movie. “We had always wanted the film to be a love letter to failure,” she explained. “To reframe that word, because people don’t like it. That’s what Wile E. is doing – he’s failing every day. But that’s not what defines him – it’s his resilience that defines him. That plan to catch Road Runner didn’t work? Okay. He’ll get a new blueprint and make a new plan. There’s beauty in that – in trying even when things are not coming easily and when you’ve failed a hundred times before. Which is sort of the story of the journey of the movie.”
As most cynical adults will tell you, life is largely a string of failures, but that’s okay. Failure is part of the journey, and how we react to it is as important as anything else we do. Do we let that be the end of our story, or do we stand up, strap another comically large rocket to our backs, and set off on our journey anew? Because only one of those options has any chance of success.
We know what Wile E. Coyote would want us to do.
Coyote vs. Acme hits cinemas in the US on August 28, 2026.
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