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Marvel Matters: The cursed chalice of Marvel Studios' success, and the broken cinematic universe dreams it gave Hollywood
The Icarus effect of the Marvel Cinematic Universe, and how cost Warner Bros., Sony, Universal Pictures and more billions of dollars.
Marvel Studios is the golden goose of Hollywood, with even its 'failures' in fans' eyes being some of the top-grossing movies of the year. To date, they've had 35 movies, 23 TV series, and one special that have defied the odds to become the biggest thing in the movie industry and the modern-day movie pantheon. But in that unprecedented run over the past 18 years, the Marvel Cinematic Universe's success opened the door to other movie studios (and sometimes Marvel's own sister companies) to think it's something they can do as well.
And while it's possible that they can, the ideal of being 'the next Marvel Studios' is one that has led to the crash and burn of numerous cinematic universes that could've been great individual movies, but were seemingly crushed under the idea of building a family of movies before they
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