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The Wednesday TV series was pitched to all the big streamers, but only Netflix wanted it - even though Amazon now owns the show
Wednesday was apparently too creepy and kooky for most streamers.

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The first season of Wednesday quickly became the biggest show on Netflix, which made the renewal of a second season a no-brainer. In hindsight, it is easy to imagine that every network and streamer would want to get their hands on it. However, that wasn’t the case for the showrunners of Wednesday, who found that only one streamer bothered to put in a bid for the show, despite the character’s iconic status.
Alfred Gough and Miles Millar have been in the film and TV game for a while. They were behind The CW’s Smallville as well as Shanghai Noon and Spider-Man 2 on the movie side of things. So, when they came up with the idea of putting Wednesday Addams in a high school for outcasts, you’d think that plenty of networks would be eager to pick up the show.
“We both immediately thought, ‘this is such a no-brainer,’ and this is something we could dive into and make great,” Millar explained in a recent interview. “Then we were surprised when we went out to pitch it and only had one bidder. She’s such an iconic character that it was a bit of a head scratcher. But ultimately it proved that the world disagreed with the studios in terms of what to buy and what people would want to see.”
Gough and Millar proved to have a better understanding of what would be a hit than anyone thought, with Wednesday proving bigger than any season of Stranger Things or Bridgerton, prompting a second season that is due out on August 6, 2025.
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