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NBC had concerns about The Golden Girls cast, until they realized Bea Arthur’s roughness and Betty White’s sweetness cancelled each other out
NBC was worried that Bea Arthur would be too mean for The Golden Girls, until they realized Betty White’s sweetness cancelled her out

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Finding the perfect cast for a television sitcom isn’t an exact science. However, that doesn’t mean network executives won’t try to make it a science. When NBC was assembling the cast of The Golden Girls, one executive had concerns about Bea Arthur’s likeability.
“Bea at that time, there was something interesting in terms of numbers. There was something [called TVQ scores],” casting director Joel Thurm says during a Golden Girls spotlight panel for Prive LIVE. “There were two measurements. There was the measurement of how many knew you, and then how many people liked you. Bea Arthur had like a 98% recognition because of all the work she had done on television, but like a 10% likeability. That’s what [NBC executive Brandon Tardikov] was going by.”
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As a result NBC was reluctant to cast Bea Arthur as Dorothy Zbornak, until they realized they had the perfect counterbalance – Betty White.
“Someone also pointed out to Brandon that he may have had the most unliked person in the world with Bea Arthur, but you also had the most liked person in the world with Betty White. So, they sort of cancelled each other. And it wasn’t going to be the Bea Arthur show; it was going to be the four ladies.”
And that’s the strength of a good ensemble cast.
Besides, anyone who says Bea Arthur is unlikeable needs to have their head examined.
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