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The full schedule for NYCC 2025 Day 0: Retailer Day, for all comics pros
NYCC '25 isn't just for the fans - it's for everybody in the business of comics. And if that's you; here's what you can expect from October 8, AKA Retailer Day
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In a matter of hours (as of this writing), fans from around the world will descend upon New York Comic Con 2025 for the Northeast's premiere pop culture event. Some of those fans will be cosplayers, some collectors, but for a whole swath of them, the biggest reason to attend NYCC will be to interact with other people in the comics industry. Yes, as much as NYCC is a home for comics fans, it's also a home for the folks who keep the business of comics running.
To celebrate those people, NYCC is once again hosting Retailer Day, a special event open one day before the con opens to the public where comic book business people can gather, trade secrets, and make connections. If that sounds like you, then you're in luck - Popverse has put together this New York Comic Con Retailer Day 2025 guide to explain everything that's going on on the day we salute those who keep comics running.
NYCC Retailer Day '25: Badge Pickup
Before we get started - the first (and arguably most important) thing you're going to be doing on Retailer Day this year is picking up your pro badge. Badges will be available starting at 8AM and running until 7PM, and can be picked up at Will Call in The Crystal Palace - specifically, at the 34th Street entrance. ANy Industry Badge you pick up - such as Artist Alley, Writers Block, Pro Thursday, Pro 4-Day, Press, Content Creator, Exhibitor, Panelist and Sidekick - will grant you access to Retailer Day.
But please note: In order to pickup a badge, you must bring a valid photo ID.
NYCC Retailer Day '25: Presentation Schedule
Once you have your badge and head into the Javits Center, you'll be able to attend any of the three presentations that will be going down on Retailer Day, listed below in chronological order.
| Presenter | Topic | Time |
|---|---|---|
| ComicsPro | Influencing Comics: Using Social media to Positively Impact In-Store Sales | 11:10 AM |
| ComicsPro | An Absolutely, Ultimately, Transformative Year in Comics | 3:30 PM |
NYCC Retailer Day '25: Free Signing Schedule
Along with the presentations, comics industry professionals will be offering free signings for comic book retailers in attendance at the convention, details of which follow below.
| Signer(s) | Presented by | Time |
|---|---|---|
| Caspar Wijngaard, DaNi, Brandon Auman, John J. Pearson, Dan Watters, Adam Lawson, Chris “Doc” Wyatt, N. Alessandro K., and Nihaarika Negi | Lab Press (Artist Blvd) | 12:30 PM |
| Jim Lee | DC Comics | 1:00 PM |
| TBD | Dark Horse | 2:00 PM |
| Matt Kindt | Oni | 2:40 PM |
| Todd McFarlane | Todd McFarlane | 4:30 PM |
| James Tynion IV | Tiny Onion | 5:50 PM |
After NYCC Retailer Day '25
And finally, once you've greased all those hands and shaken all those elbows (is that how it goes?), comic retailers attending New York Comic Con 2025 are invited to the Comics Industry Mixer presented by Comic Sketch Art, which will be held at the River Pavilion inside the Javits near the 34th street entrance, 4th floor, on Thursday October 9. Come from 8 to 10 PM for a night of drinks, food, and swag (while supplies last), as well as keynote speeches from some of the industry's biggest shakers and movers, listed here:
- Dal Bush and Patrick Brower (owners Challenger’s Comics + Conversation, Chicago)
- Pornsak Pichetshote (The Good Asian, Man's Best, Infidel)
- Courtney Menard (Director of Production Tiny Onion)
For more of what's going on at NYCC '25, keep an eye on Popverse.
Here's everything you need to enjoy New York Comic Con 2025:
- Everything we're excited about from NYCC 2025
- How to watch many of the big NYCC 2025 panels live, for free!
- Our most anticipated creators in Artist Alley at NYCC 2025
- The most anticipated NYCC 2025 panels
- The best cosplay of NYCC 2025 (so far!)
- The best places to eat near the Javits (and IN the Javits!)
- The whole bathroom situation at NYCC
- All the iconic comic book locations you can visit while in NYC
About New York Comic Con
Welcome home, hero. This is your event where you can feel unafraid to geek out. Where you’re accepted and embraced for being yourself, regardless of your cultural background, physical ability, personal identity, or self-expression. Where you can experience the best in pop culture, be inspired, get star struck, treat yourself, and create all of those memories with the people you care about the most.
Dates
-
Location
New York City
United States
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