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DC Studios keeps telling us that Supergirl (the movie) is messier than Superman (the movie) via marketing methods
Never mind replacing "Look Up" with "Look Out," the new tagline for 2026's Supergirl movie is dropping the traditional Superman catchphrase for "Whatever"
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As the countdown to the release of the first teaser for 2026’s Supergirl continues, it’s worth noting the many ways that DC Studios is positioning Kara Zor-El as the antithesis to the sincerity that fans responded to so warmly with this summer’s Superman.
It’s not simply that Supergirl made an impression crashing into the Superman movie itself (literally), showing up drunk and playfully rude as she collected Krypto and left — “Thanks for watching him, bitch!” — in contrast to Superman’s earnestness and kindness; the first promotional image for Supergirl repurposed Superman’s “Look Up” tagline as “Look Out,” suggesting something more dangerous and messy was up, up in the sky.
The new tagline debuted on the YouTube page for the teaser trailer continues that repurposing of the Superman legacy: “Truth. Justice. Whatever.” (Well, that’s one way to avoid referencing traditional closer “The American Way” in these troubled times; it even dodges the new closer introduced in 2021, “a better tomorrow.”) Similarly, the new teaser image replaces the clean lines of the Superman logo (and DC Studios logo, for that matter) with a spray-can aesthetic that is, once again, just a little bit edgier and messier:
The implication is clear: this Supergirl isn’t the version audiences might be used to from the fan-favorite CW series that ran from 2015 through 2021, or the one from the 1984 movie starring Helen Slater. Sure enough, the comic that inspired the new movie, 2021’s Supergirl: Woman of Tomorrow, offers up a Kara who’s far less certain of herself and more traumatized by the destruction of her home planet than has traditionally been the case for the character, so it’s likely that Milly Alcock’s big screen reboot will follow that lead. We’ll find out tomorrow when the teaser trailer drops — and if it is the case, we can’t say that DC hasn’t been hinting at this all along.
Supergirl will be released June 26, 2026. The teaser trailer for the movie will release 12pm ET December 11.
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