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AI "artists" are posting fake cease and desist letters from Studio Ghibli because they are so desperate to be taken seriously

If you aren't going to take the time to make art that actually impinges on Studio Ghibli's copyright, you aren't going to be worth them sending you legal notices. We didn't think this needed to be explained.

Hayao Miyazaki
Image credit: NHK Japan

There have been two big stories in the world of Studio Ghibli in the past few weeks. The biggest, and most important one, is that Princess Mononoke has enjoyed one of the most remarkable returns to US cinemas we can remember. The other, more annoying story about the beloved anime studio is that the people making terrible AI images based on Studio Ghibli films are so desperate for attention that they’re making fake cease-and-desist letters from Studio Ghibli for reasons that escape us entirely.

In a desperate attempt to make AI proponents into some kind of persecuted people, social media user teej posted a letter they claimed was from Studio Ghibli, ordering them to cease using the name “Gib” as their “photo sharing app that turns all photos into Studio Ghibli style images.” However, it took about 30 seconds for people in the comments to point out how obviously fake the letter was. The email address attached didn’t work and, most damning of all, the law firm that claims to be representing Studio Ghibli has never existed. The whole thing was fake, just like any sympathy we might have had for people who share AI images and call it art.

Personally, we think One Piece anime director Henry Thurlow summed it up pretty nicely when he said, “If you don’t have the time to dedicate to becoming an amazing chef, you don’t deserve a Michelin star.” And if you aren’t willing to put the time and effort needed to create art that actually impinges on Studio Ghibli’s copyright, you don’t deserve the time and effort it would take for them to send you a letter telling you to stop. This whole episode has felt like a sad attempt to get senpai to notice them, except instead of holding up a sign at a convention they're burning the rainforest.


Trent Cannon

Trent Cannon: Trent is a freelance writer who has been covering anime, video games, and pop culture for a decade. (He/Him)

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