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Marvel's Captain America: Brave New World has a merch deal to make you into a super soldier (Well, almost)

Marvel and Perfect Sports are teaming up for a line of superheroic fitness products, mechanical wings not included

Unfortunately, it takes a lot more than a simple super soldier serum to get that Captain America body in real life. (Honestly? I'd go through the whole goddamn thing just to stop my back from hurting.) However, that doesn't mean that the current MCU Captain America, AKA Sam Wilson, can't inspire people to put in the hard work that fitness requires - especially now that he's got a new, sports-minded partner. As announced January 27, Marvel and Perfect Sports are teaming up for a line of fitness products inspired by February's Captain America: Brave New World.

The news comes to us from The Licensing Letter, who point out that the line of products actually launched back at the beginning of this year, on January 3. Speaking about the collaboration, the owner of Perfect Sports, Bruce Colero, said "We pride ourselves on delivering products that empower our customers to achieve their goals with strength, determination, and integrity."

"Collaborating with Marvel Studios’ Captain America: Brave New World and its main character," the fitness product maker's CEO continued, "who represents heroism and perseverance, is not just an exciting opportunity; it’s a testament to our brand’s dedication to helping individuals unleash their potential and as our moto states, to Be Great."

As part of the Marvel collab, Perfect Sports is releasing a duffel bag-full of Captain America (and seemingly Red Hulk)-themed products, listed right here:

  • Super Hero Diesel Protein
  • Super Hero Shakers (pictured above)
  • Ultra Fuel Protein
  • Creatine
  • Collector’s Giftboxes
  • Two new HydroSplash Clear flavors (Knockout Punch & Rocket Blast)

These pieces of a real-life super soldier program are in stores now, but we have to assume that sales are limited. So even though Sam Wilson will always be in favor of a healthy lifestyle, the products to get you there with his face on them will not last forever.

Captain America: Brave New World smashes into theaters February 14.


Consider this a meta post-credits scene for Marvel fans - the four key articles you need to read next to continue the thrills:

 

Grant DeArmitt

Grant DeArmitt: Grant DeArmitt (he/him) likes horror, comics, and the unholy union of the two. As Popverse's Staff Writer, he criss-crosses the pop culture landscape bringing you the news and opinions about the big things (and the next big things). In the past, and despite their better judgment, he has written for Nightmare on Film Street and Newsarama. He lives in Brooklyn with his partner, Kingsley, and corgi, Legs.

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