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NYCC and beyond: Learn about what it takes to put on a massive pop culture convention from a senior talent coordinator

Ever wondered how conventions like New York Comic Con balance the best of movies, TV, comics, gaming, and more through their programming? A ReedPop senior talent coordinator reveals how it all gets done!

Popverse was there for all four days of New York Comic Con 2024, immersing ourselves in the pop culture party full of vendors, events, and celebrities from the worlds of comics, movies, TV, gaming, and more. If you couldn't make it (or are worried you missed something) click the link for our wall-to-wall coverage of the event.


At an event like New York Comic Con, there's something for everyone. This is exactly what Edwin Raymond, Senior Talent Coordinator at ReedPop, keeps in mind while putting together the programming for New York Comic Con. As a senior talent coordinator, Raymond balances feedback from attendees as well as emergent trends in pop culture in order to put on a convention that is cued into the interests of fans today. 

One fan question that Raymond answered was why some celebrity panelists do not participate in autograph sessions. "Often times when celeb panelists are coming in, they're coming in under studio obligations. So when a celebrity signs a deal for a movie, technically within that contract is a certain amount of PR... It's treated the same way as a red carpet appearance... A lot of what [celebrities are] doing at the show is not actually seen by fans while they're there. They're typically spending a lot of their day doing interviews."

And what happens when a guest cancels unexpectedly before the show? "Things come up," Raymond said, "These are human beings... there could be anything. These are working actors... I think a lot of people think that, 'Oh my god, they know their schedule for the next year or two.' They really don't. It's sometimes three months in advance or they're waiting on callbacks from something. Filming schedules are really challenging just to put down, especially when you're filming internationally."

Watch the video above to get the full scoop on what it takes to put on a huge show like New York Comic Con. 


Relive New York Comic Con 2024 with Popverse's all-star crew of writers, editors, and video producers right here.

About New York Comic Con

Welcome home, hero. This is your event where you can feel unafraid to geek out. Where you’re accepted and embraced for being yourself, regardless of your cultural background, physical ability, personal identity, or self-expression. Where you can experience the best in pop culture, be inspired, get star struck, treat yourself, and create all of those memories with the people you care about the most.

Dates

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Location

Jacob Javits Convention Center
USA

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Ashley V. Robinson

Ashley V. Robinson: Ashley Victoria Robinson is a Canadian hobbit now living in the United States. She is a Popverse Video Producer. You may know her as the host of the Geek History Lesson podcast (alongside Jason Inman), and was even the face of Twitter marketing for podcasters.

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