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Red Bull is giving away over 4,000 cans of its signature energy drink for creators here at PAX East in Boston, but that's just the beginning - it also has a space for creators to revitalize their body and mind, just as their motto on their can says.

All four days of PAX East 2025, Red Bull is hosting Red Bull Creator Club: a dedicated hospitality lounge for creators - be they streamers, media, artists, or writers (like me!) - to take a break, and perhaps create while you're there.

"We're looking to cultivate relationships with folks that create content of any kind, whether it's like an artist coming to the con or streamers for YouTube or Twitch" says Will Abreu, Red Bull's gaming manager (North East) and the person in charge of the Red Bull Creative Club here at PAX East 2025. "Anyone who's out here making things that are to be seen. Red Bull Creator Club is your space to be loud and to be flashy."

The Red Bull Creator Club at PAX East 2025, with places to sit, places to create, live music from DJ Big Bear, artists live-drawing all weekend, and streamers Acky Bright, Devyn Wesnley (aka Stained Hands), and NyyBeats doing multi-hour time slots in the room.. In addition to the room, Red Bull Creative Club will hold an after-hours Happy Hour event for networking Friday at the nearby Laugh Boston. 

"Our goal for Red Bull Creator Club is to reach gamers and creators where they are, and they're definitely at PAX so this is the perfect venue for us to begin reaching out as a brand to creators and the folks who really need a leveled-up hospitality space in a convention hall."

As part of this, everyone who picks up a Creator, Media, or Guest badge here at PAX East gets a complimentary two-pack of Red Bull cans in a branded Red Bull Creator Club 2025 holder, with details on the lounge and associated events. And according to Abreau, it's been a big hit.

"For us, the surprise has been how many people have dropped by, and how excited they are," says Abreu. "Whether it's coming for a pick-me-up after being on the convention floor, or a place to create content, or something else. We're just excited to be able to provide that for creators here at PAX."

The Red Bull Creator Club is located in room 213 at PAX East 2025 all weekend, open to those with Creator, Media, and Guest badges.

You don't need to beat the game to prepare for the next one—here are all the major new and upcoming games coming our way.