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It feels like every week we’re getting another announcement about a company that believes that they simply have to jump onto the AI bandwagon. If it isn’t massive organizations like Sony trying to convince us that we want an Aloy to stare vacantly at us from our PS5, then film studios like Lucasfilm try to showcase their (surprisingly bland) use of AI-generated animals. However, it seems that D&D and Magic: The Gathering won’t be subject to AI slop, according to Hasbro’s CEO.

Chris Cocks isn’t immune to the allure of AI. He has admitted in the past to using gen-AI content in his home D&D game. However, he doesn’t see it as a viable means of replacing the artists that are at the heart of two of Hasbro’s biggest properties. As Hasbro’s CEO, Cocks has assured players that there won’t be any AI content in either D&D or Magic: The Gathering. “There are some brands that the audience, the creators, just don’t want it,” he said in an appearance on a podcast. “So we don’t even have it in our pipelines for our video games or for Magic: The Gathering or D&D.”

According to Cocks, generative AI has become a poisoned process. He says that it is “a bit of ‘garbage in, garbage out’” before adding that “it’s humans who inspire the good ideas and follow through on them.”

Both D&D and Magic: The Gathering are known for their impressive artwork, which can be half the reason fans buy books or cards, along with the stories that they inspire us to tell. Assuring fans that they won’t stoop to using AI art is honestly a smart move by the CEO of Hasbro.

The gaming industry has come a long way since Pong blew all our minds in the 70s. We've got everything you need to know about the next big thing in games. Of course, Grand Theft Auto VI is going to be the big game of 2026, but there are plenty of other games coming out between now and then. Here is our starter guide for every gamer:

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