Sure, Freddy Fazbear has a brand to maintain, and that brand is killer animatronics — no, wait, I mean, delicious pizzas. Neither man nor possessed robotic bear can live on pizza alone, which makes the news that Insomnia Cookies has announced a tie-in cookie for the upcoming Five Night’s at Freddy’s movie all the more logical… especially when you learn that it’s actually a cookie pizza, because of course it is.

The official announcement from Insomnia Cookies runs as follows: “Insomnia Cookies, the beloved cult brand known for serving warm, delicious cookies all day and late into the night, is partnering with Freddy Fazbear to deliver a scary-delicious treat in celebration of the new movie, Five Nights at Freddy’s. The exclusive Freddy Fazbear’s Cookie Pizza is a Classic flavor crust, a Classic flavor topping, and a choice of icing, a drizzle, and an additional candy topping that’s slashed into 8 slices and served in a terrifying limited-edition Five Nights at Freddy's box sleeve.”

That sound you hear is a lot of very excited FNAF fans realizing that they can get real Freddy Fazbear pizza boxes. The official description of the cookie begins “prepare yourself for an unspeakable nightmare,” which is surely not the best way to describe any food stuff, really. But what do I know?

The Five Nights at Freddy’s movie is in theaters and streaming on Peacock October 27. Insomnia’s Five Nights at Freddy’s promotion runs through October 31 — fittingly — and is available in-store, for local delivery, and shipping throughout the U.S. Just don’t eat too many, or you’ll end up looking like a balloon boy.

The Five Nights at Freddy's phenomenon is lasting longer than five nights. Get up to speed, with how to stream the movie, details on the characters and lore, getting to know the FNAF animatronics, how it fits in the canon of the games, talks of sequels, how Chuck E. Cheese is responding, and even a guide to how to play all the FNAF games.

Can't get enough? We have have recommendations for five movies to watch after Five Nights at Freddy's.