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The Eisner Awards enter a new era with new administrator Laura Jones named to follow Jackie Estrada

One of the big power positions in the North American comics industry quietly gets filled.

Ahead of the 2026 Eisner Awards season, we can announce one winner: Laura Jones, the new administrator of the Will Eisner Industry Awards.

Jones has stepped up to succeed the retiring Jackie Estrada as administrator of the Eisner Awards for its owner, San Diego Comic-Con. Jones has been part of the Eisners team for a bit now, and part of SDCC even longer. 

Jones is the third Eisner Awards administrator in its 39-year history, succeeding longtime SDCC employee Jackie Estrada who steered it since 1990 to become the most popular awards line-up in the North American comics industry. Estrada retired in 2025 after a 35-year tenure with the Eisners, and working with San Diego Comic-Con since the '70s.

Despite retiring (and as a testament to her giving spirit), Estrada is continuing to be involved with the Eisners for a time to ease in the transition, and she is working with Jones on the 2026 event. 

This news comics as the submission window for the 2026 Eisner Awards has opened up. The judges are to be announced in the coming weeks. To follow then would be the regular procession of the nominees being announced, then a voting period, culminating with the annual awards ceremony traditionally held on the Friday of Comic-Con International: San Diego, which in this case would be July 24, 2026.


Get ready for what's next with our guide to upcoming comics, how to buy comics at a comic shop, and our guide to Free Comic Book Day 2025.  

 

 

 

Chris Arrant

Chris Arrant: Chris Arrant is the Popverse's Editor-in-Chief. He has written about pop culture for USA Today, Life, Entertainment Weekly, Publisher's Weekly, Marvel, Newsarama, CBR, and more. He has acted as a judge for the Will Eisner Comic Industry Awards, the Harvey Awards, and the Stan Lee Awards. (He/him)

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